Personal Identity


This rebrand of my personal identity has been informed by self-research; looking into what are characteristic make me me! A key word drawn from this self-research was persistence. This word manifested into the concept of the constant challenges I take on as a designer and as a person, thus this identity portrays me as the underdog who will take on any challenge thrown at me! The identity aims to create dynamic user experience by allowing them to write in their own "challenge" in the upper box; "insert challenge" section.